Vico C
- hip hop
- reggaeton
- rap conciencia
- latin
- latin hip hop
- Christian hip hop
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Luis Armando Lozada Cruz (born September 8, 1971), known by his stage name Vico C, is an American rapper, singer and record producer. Regarded as the founding father of reggaeton, Vico C has played an influential role in the development of Latin American hip hop and urban music.